Turn back the clock on gray hair and show off deep jet black hair with a strong hold. REWIND It 10 lets you be yourself inside and out by restoring a rich, natural jet black color to all hair types. The intense color cream saturates each strand for color that lasts through sports, swimming, and repeated washing. In just 5-10 minutes, you can revive your look and eliminate gray hair with color that lasts without fading until new hair grows in.

Formulated with powerful pigments that match even the darkest shades, REWIND It 10s ammonia-free Italian crme formula gives you complete control over color, making it easy to apply with less damage in less time. REWIND is also enriched with aloe and macadamia seed oil to help keep hair hydrated and voluminous. Theres no better way to get time back on your side.